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Running a private practice was never supposed to feel like two full-time jobs. But for most of us, that's exactly what it became.

You went into this work to help people. Not to spend your evenings buried in admin tasks, second-guessing your systems, or trying to figure out why the business side feels harder than it should.

I get it, because I've lived it.

I'm Maddy. A licensed clinical social worker, private practice owner, and the founder of Reed Assistance LLC. With 11+ years in clinical practice and healthcare operations, dual-licensed in Minnesota and Iowa, I haven't let a single license, credential. or attestation lapse. I know firsthand what it feels like to carry both the clinical weight and the business weight at the same time. It's a lot for one person. And most of us were never trained for the business side anyway.

In 2025, I started Reed Assistance to do something about that. I now serve as Executive Partner to wellness practices across the Midwest, including therapists, coaches, and medical providers. I'm not a VA or a consultant. I'm a working partner who carries the operational side of your practice so you can stay focused on your clients.

I work from a feminist, collaborative lens. That means no hierarchy, no handing over control. You keep full ownership of your practice. We work together toward your goals with the aim of building something sustainable, not something that slowly drains you.